Paralympic gold medallist to be sponsored by Sir Steve Redgrave company
September 4 - Juice Doctor, the company co-founded by five times Olympic gold medallist Sir Steve Redgrave, has announced a sponsorship deal with Welsh Paralympic cyclist Simon Richardson.
The naturally isotonic drinks brand will be supporting Richardson's training by supplying drinks to help him prepare for the Rudy Project Time Trials, the next major event in his race calendar.
Juice Doctor's logo will be seen on Richardson's helmet, wheels and car.
Richardson, the winner of two Paralympic gold medals and one silver from the 2008 Beijing Games said: "I am delighted to be sponsored by Juice Doctor.
"I am sure that as part of my overall training schedule, Juice Doctor drinks will help give me the edge I need to improve my cycling even more and go on to gain further recognition."
Sir Steve said: "The Paralympics teams often get overlooked by the big sponsors so I am delighted to be supporting Simon in a way that I know will help benefit his training."
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